Advertising Management and Cases   [Archived Catalog]
2011-2012 Undergraduate & Graduate Catalog

CAP 310 - Advertising Management and Cases

Management and direction of the advertising function as viewed and practiced by the client advertising manager, the advertising agency, and the media. Analysis of actual cases and presentation of findings and recommendations. Offered fall and winter semesters. Prerequisite: CAP 210.

Credits: 3

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