Direct Advertising   [Archived Catalog]
2012-2013 Undergraduate & Graduate Catalog

CAP 311 - Direct Advertising

Study of direct mail as used to promote magazine circulation, merchandise, services, resorts and travel, conventions and meetings, fundraising, and other purposes. Includes emphasis on determining appropriate creative strategy, format, and development of budgets. Offered every fall. Prerequisite: CAP 210 or permission of instructor.

Credits: 3