Direct Advertising   [Archived Catalog]
2012-2013 Undergraduate & Graduate Catalog
   

CAP 311 - Direct Advertising


Study of direct mail as used to promote magazine circulation, merchandise, services, resorts and travel, conventions and meetings, fundraising, and other purposes. Includes emphasis on determining appropriate creative strategy, format, and development of budgets. Offered every fall. Prerequisite: CAP 210 or permission of instructor.

Credits: 3




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