Fundamentals of Advertising   [Archived Catalog]
2013-2014 Undergraduate & Graduate Catalog
   

CAP 210 - Fundamentals of Advertising


Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics and media selection. Offered every semester. Prerequisite: WRT 150 with a grade of C (not C-) or better.

Credits: 3




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