Fundamentals of Public Relations   [Archived Catalog]
2013-2014 Undergraduate & Graduate Catalog
   

CAP 220 - Fundamentals of Public Relations


Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Offered every semester. Prerequisite: WRT 150 with a grade of C (not C-) or better.

Credits: 3




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