Sports Promotion   [Archived Catalog]
2013-2014 Undergraduate & Graduate Catalog
   

CAP 305 - Sports Promotion


Deals with the promotion and sponsorship of sports and the active lifestyle industry, including corporate motivation and involvement. Studies the effect of media on sports through critical analysis. Emphasis is placed on defining and applying communication theory, concepts, and strategies. Fulfills one of the Issues/Themes requirements. Offered fall and winter semesters. Prerequisite: junior standing.

Credits: 3




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