Advertising/Public Relations Campaign   [Archived Catalog]
2014-2015 Undergraduate & Graduate Catalog
   

CAP 400 - Advertising/Public Relations Campaign


Planning and presentation of a response to an advertising/public relations problem or objective of an actual organization. Includes liaison with the client organization throughout the semester and presentation to the client at the conclusion of the semester's work. Offered fall and winter semesters. Prerequisites: CAP 310 or CAP 320 and senior standing.

Credits: 3




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