International Advertising and Public Relations   [Archived Catalog]
2015-2016 Undergraduate & Graduate Catalog
   

CAP 425 - International Advertising and Public Relations


Addresses the key issues that advertising and public relations practitioners must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, legal considerations, and social contexts. Offered winter semester of odd-numbered years. Prerequisite: CAP 310 or CAP 320.

Credits: 3




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