Sports Promotion   [Archived Catalog]
2016-2017 Undergraduate & Graduate Catalog
   

CAP 305 - Sports Promotion


Deals with the promotion and sponsorship of sports and the active lifestyle industry, including corporate motivation and involvement. Studies the effect of media on sports through critical analysis. Emphasis is placed on defining and applying communication theory, concepts and strategies. Offered fall and winter semesters. Prerequisite: Junior standing.

Credits: 3




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