Public Relations Basics   [Archived Catalog]
2017-2018 Undergraduate & Graduate Catalog
   

CAP 219 - Public Relations Basics


Covers the basic principles of PR, its role in society, the places public relations is practiced, and specific applications, including identifying publics, campaigns, and evaluation. (Does not count as credit toward Advertising and Public Relations major or minor.) Course offered fall and winter semesters. Prerequisite: WRT 150 with grade of C (not C-) or better.

Credits: 3




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