Advertising Basics   [Archived Catalog]
2017-2018 Undergraduate & Graduate Catalog

CAP 209 - Advertising Basics

Presents the basics of advertising, including its socioeconomic role, the function and operation of advertising departments and agencies, the creative process, and media characteristics. (Does not count as credit towards the Advertising and Public Relations major or minor). Course offered fall and winter semesters. Prerequisite: WRT 150 with a grade of C (not C-) or better.

Credits: 3