Advertising Basics   [Archived Catalog]
2018-2019 Undergraduate & Graduate Catalog
   

CAP 209 - Advertising Basics


Presents the basics of advertising, including its socioeconomic role, the function and operation of advertising departments and agencies, the creative process, and media characteristics. Does not count as credit towards the advertising and public relations major or minor. Offered fall and winter semesters. Prerequisite: WRT 150 with a grade of C or better.

Credits: 3