Fundamentals of Advertising   [Archived Catalog]
2018-2019 Undergraduate & Graduate Catalog
   

CAP 210 - Fundamentals of Advertising


Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics and media selection. Offered every semester. Prerequisites: CAP 105, CAP 115, and WRT 150 with grade of C (not C-) or better. Restricted to advertising and public relations majors and minors.

Credits: 3