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Grand Valley State University    
2014-2015 Undergraduate & Graduate Catalog 
    
 
  Aug 18, 2019
 
2014-2015 Undergraduate & Graduate Catalog [Archived Catalog]

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CAP 210 - Fundamentals of Advertising


Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics and media selection. Offered every semester. Prerequisite: WRT 150 with a grade of C (not C-) or better.

Credits: 3




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