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Grand Valley State University    
2014-2015 Undergraduate & Graduate Catalog 
    
 
  Aug 18, 2019
 
2014-2015 Undergraduate & Graduate Catalog [Archived Catalog]

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CAP 220 - Fundamentals of Public Relations


Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Offered every semester. Prerequisite: WRT 150 with a grade of C (not C-) or better.

Credits: 3




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