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Grand Valley State University    
2015-2016 Undergraduate & Graduate Catalog 
    
 
  Jun 22, 2018
 
2015-2016 Undergraduate & Graduate Catalog [Archived Catalog]

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MKT 352 - Marketing Research


Detailed examination of business research procedures and applications. Problem definition, research design, data collection, sampling techniques, costs, etc. Case problems and projects. Offered fall and winter semesters. Prerequisites: MKT 350 and STA 215.

Credits: 3




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