Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
Skip to main content
Grand Valley State University    
2015-2016 Undergraduate & Graduate Catalog 
    
 
  Jul 18, 2018
 
2015-2016 Undergraduate & Graduate Catalog [Archived Catalog]

[Add to Portfolio]

MKT 353 - Marketing Negotiations


This course develops an understanding and appreciation of the negotiation process. Definitions, concepts, strategies, and practical tactics encompassed in marketing negotiation are examined in circumstances involving pricing, products, distribution, promotion, and packaging. The course includes face-to-face negotiation projects. Offered fall and winter semesters. Prerequisite: Admission to Seidman College of Business or permission.

Credits: 3




[Add to Portfolio]