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Grand Valley State University    
 
    
 
  Oct 23, 2017
 
2015-2016 Undergraduate & Graduate Catalog [Archived Catalog]

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MKT 375 - Marketing Ethics


The ethical implications of several current marketing public policy issues will be discussed, including consideration of each issue with regard to the responsibility of business in society. Guidelines for ethical decision-making, principles of ethical leadership, and ethical behavior in corporate governance will also be reviewed.

Credits: 3




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