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Grand Valley State University    
2017-2018 Undergraduate & Graduate Catalog 
    
 
  Sep 22, 2018
 
2017-2018 Undergraduate & Graduate Catalog [Archived Catalog]

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CAP 220 - Fundamentals of Public Relations


Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Course offered every semester. Prerequisites: CAP 105, CAP 115, and WRT 150 with grade of C (not C-) or better. Restricted to advertising and public relations majors and minors.

Credits: 3




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