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Grand Valley State University    
2017-2018 Undergraduate & Graduate Catalog 
    
 
  Jul 16, 2018
 
2017-2018 Undergraduate & Graduate Catalog [Archived Catalog]

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MKT 350 - Marketing Management


An introduction to marketing. Provides a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing products and services both domestically and internationally. Offered every semester. Prerequisite: Admitted to Seidman College of Business or by permit.

Credits: 3




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