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Grand Valley State University    
2017-2018 Undergraduate & Graduate Catalog 
    
 
  Sep 25, 2018
 
2017-2018 Undergraduate & Graduate Catalog [Archived Catalog]

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MKT 351 - Consumer Behavior


An overall view of some of the basic perspectives of consumer motivation and behavior. Offered fall and winter semesters. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.

Credits: 3




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