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Grand Valley State University    
2017-2018 Undergraduate & Graduate Catalog 
    
 
  Aug 17, 2018
 
2017-2018 Undergraduate & Graduate Catalog [Archived Catalog]

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MKT 651 - Marketing Management


Focuses on developing an understanding of the role of markets and marketing in the macroeconomic environment, and on providing marketing managers with the knowledge and tools they will need to successfully analyze product markets and develop marketing strategies that will provide sustainable competitive advantage. Offered fall and winter semesters. Prerequisite: Completion of M.B.A. background equivalencies.

Credits: 3




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