For additional information about opportunities your college offers, please refer to The School of Communications or the College of Liberal Arts and Sciences section in this catalog.
The advertising and public relations program is designed to provide understanding of key aspects of the advertising and public relations professions and the basic knowledge required for success in these fields. Practical experience is gained through classroom projects, independent study, and internships.
The objective of this professional program is practical orientation within a liberal arts environment. Major-field electives help students to concentrate in the areas of advertising or public relations, according to their particular interest or talent. Among careers students can prepare for are advertising and public relations management, copywriting, advertising sales, corporate communications, public relations writing, campaign development, and media strategy and planning.
Student organizations include the Ad Club affiliated with the American Advertising Federation (AAF) and PRSSA which is affiliated with the Public Relations Society of America (PRSA). The students are offered an opportunity to participate in the National Student Advertising Competition sponsored by AAF and the Bateman Public Relations Campaign Competition sponsored by PRSA.
Among careers students can prepare for on either the agency or client side are advertising and public relations management, copywriting, advertising sales, corporate communications, public relations writing, campaign development, and media strategy and planning.
The following programs are available:
Bachelor of Arts or Bachelor of Science in Advertising and Public Relations
Advertising and Public Relations Minor