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Grand Valley State University    
 
    
 
  Oct 17, 2017
 
2011-2012 Undergraduate & Graduate Catalog [Archived Catalog]

Bachelor of Arts or Bachelor of Science in Advertising and Public Relations


Requirements for a Major in Advertising and Public Relations


School of Communications Core Credits: 9


All students majoring in the School of Communications must complete the following core courses, for a total of nine credits:

Capstone Requirement:

All students majoring in the School of Communications must take COM 495 (three credits) during their senior year. This capstone course offers a synthesis of ideas and theories about one or more current critical issues in communication.

B.A. and B.S. Cognates


All undergraduate programs in the School of Communications offer both the B.A. degree and the B.S. degree. All students selecting majors in the School of Communications must choose either the B.A. cognate or the B.S. cognate that is intended for a particular undergraduate program.

B.A. Cognate


The B.A. degree requires a third-semester proficiency in a foreign language of the student’s choice.

Advertising Emphasis


Electives Credits: 6 Minimum


With advisor approval, select a minimum of two courses at the 200 level or above from the following areas: art and design, advertising and public relations, business, broadcasting, hospitality and tourism management, management, marketing, photography, psychology, or writing.

Capstone Credits: 3


Public Relations Emphasis


Electives Credits: 6 Minimum


With advisor approval, select a minimum of two courses at the 200 level or above from the following areas: advertising and public relations, business, broadcasting, hospitality and tourism management, journalism, management, marketing, photography, political science, psychology, public and nonprofit administration, or writing.

Capstone Credits: 3


Advertising and Public Relations Program Description


Click here for the program description.