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Grand Valley State University    
  Mar 24, 2018
2011-2012 Undergraduate & Graduate Catalog [Archived Catalog]

Bachelor of Business Administration in Marketing

Requirements for the B.B.A.

Required Business Electives

Three upper-division Seidman courses are not applied to the major, minor, or cognate (9 credits total). However, these courses can be applied toward a second business major.


Students may elect nonbusiness or business courses to fulfill their elective course requirements. However, at least 60 hours of the total program must be in nonbusiness courses. Students may apply up to six hours of internship and independent research credit, in any combination, toward their degree requirements. Business majors may not take any of the major or cognate courses, except the internship, on a credit/no credit basis. Lower-division economics courses and economics courses used in the B.B.A. cognate are counted as nonbusiness credit.

Requirements for a Major in Marketing

This 18-credit-hour emphasis is very application-oriented and stresses interaction with many leading regional business organizations.

Required Courses:

Business core,


This emphasis is designed to provide students interested in sales the appropriate knowledge and skills necessary to become a professional sales person. The focus of the emphasis is directed towards the utilization of selling strategies and skills necessary for the sales professionals in contemporary marketing organizations. Specific attention is directed towards business-to-business conditions and the relationships required of salespeople in these situations. Students with this emphasis obtain sales positions for business-to-business firms, including manufacturers, wholesalers, and retailers of goods and services.

Marketing Program Description

Click here for the program description.