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Grand Valley State University    
2013-2014 Undergraduate & Graduate Catalog 
  Jul 21, 2018
2013-2014 Undergraduate & Graduate Catalog [Archived Catalog]

Broadcasting - Program Description

For additional information about opportunities your college offers, please refer to The School of Communications.


Major Program Coordinator: Asst. Professor Keith Oppenheim (

Affiliate Professor: Joseph McCargar (

The broadcasting major prepares students for entry into a range of media outlets including: television, radio, online publications and multimedia production companies. This is an especially exciting time for broadcasters, who will be a part of the creation of the new media.

The core is required of all majors. It ensures that students will have broad understanding of the history, operation, regulation of broadcast media, and economic, social, and cultural influences on those media. The major then divides into two tracks, broadcast production and broadcast news. The overriding objective of both tracks is to provide the intellectual and ethical tools that will allow students to operate successfully and responsibly in the professional world of broadcasting.

Career Opportunities

Broadcast production majors will learn studio-based, multiple-camera TV production. This emphasis prepares students to step into a TV studio or video production facility and function professionally at the entry level.

Broadcast news majors will learn the basic reporting concepts and practices common to print, video, and radio. This emphasis prepares students to step into small to medium market TV or radio stations as a reporter, producer or production assistant.

Most media outlets today have developed an internet outlet. Broadcasters are hiring print journalists to assist with online information delivery. Print publishers are hiring broadcast majors to assist with audio and video online presentations. There are lots of opportunities for a graduate with specialized skills that serve the converging trends of media organizations.


Broadcast majors are strongly encouraged to take multiple internships in a variety of settings: radio and television stations, online publications and newspapers. Most local media have developed online services, where students also find a variety of internship opportunities. Students may apply up to 15 internship credits toward graduation. Students are strongly urged to work closely with their faculty advisor or internship coordinator in identifying internships that best suit their interests and career ambitions.

Broadcasting majors are offered internship opportunities with television, radio, and cable stations in West Michigan. The Grand Rapids area is a top-50 market for television and it features three commercial television stations, two public TV/radio stations and approximately 40 radio stations.


The School of Communications’ Scholarships honor upper level School of Communications students who have demonstrated promise in their chosen field of study.

The Corky Meinecke Memorial Scholarship is intended to benefit students with an interest in a career in sports, be it in radio, television or print media, or in media relations.

The Grand Valley Lanthorn Merit Scholarships benefits student staff members working in editorial, advertising and business departments.

The Jennifer Youssef Journalism Scholarship benefits a student who intends to pursue a career in print or broadcast journalism.

Warren Reynolds Scholarship is named in honor of the longtime sports director at WOOD-TV in Grand Rapids, Warren Reynolds.

John and Marjorie Shepard Communications Scholarship is named in memory of John J. and Marjorie Shepard, to benefit students pursuing careers in broadcasting.

Student Organizations (

The primary student media outlet is the twice-weekly print edition of the Grand Valley Lanthorn and its on line associated outlet, Staff positions in all departments are paid.

Students also have the opportunity to gain experience at WCKS, the student-run radio station, and GVTV, the student-run television station.


The following programs are available:

Bachelor of Arts or Bachelor of Science in Broadcasting