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Grand Valley State University    
 
    
 
  Oct 23, 2017
 
2013-2014 Undergraduate & Graduate Catalog [Archived Catalog]

Marketing - Program Description


For additional information about opportunities your college offers, please refer to the Seidman College of Business  section in this catalog.

A major in marketing gives students appropriate knowledge and skills to understand the function of marketing in the firm and in society. Marketing is the appropriate major for students interested in careers in selling, direct selling, retailing, new product development, product and brand management, promotion, advertising, distribution strategy, supply chain management, marketing research, consumer behavior, sales management, e-commerce, business to business, logistics, purchasing, market strategy planning, customer relations, distributor relations, and many other related fields.

Career Opportunities

General Marketing
The general marketing emphasis is appropriate if you are interested in broad marketing careers related to general marketing strategy, marketing research, new product development, product and brand management, promotion and advertising, e-commerce marketing, consumer behavior, and customer relations. You are placed with manufacturer and retailer marketing departments, market research firms, advertising agencies, and other employers needing marketing generalists.

Distribution and Logistics
Career opportunities are in executive positions with major manufacturers, wholesalers, retailers, third-party logistics providers, and transportation providers.

Sales
You can obtain sales positions for business-to-business firms, including manufacturers, wholesalers, and retailers.

 

The following program is available:

Bachelor of Business Administration in Marketing