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Grand Valley State University    
2014-2015 Undergraduate & Graduate Catalog 
  Aug 20, 2019
2014-2015 Undergraduate & Graduate Catalog [Archived Catalog]

Bachelor of Business Administration in Marketing

Requirements for the B.B.A.

Core Courses

All business core courses acquaint you with various fields in business and help you learn to communicate, to interact, and to assume responsible positions in your chosen field.

For a major in business administration, you must complete the following courses:

Required Business Electives

Three upper-division Seidman courses are not applied to the major or minor (9 credits total). However, these courses can be applied toward a second business major.


Students may elect nonbusiness or business courses to fulfill their elective course requirements. Students may apply up to six hours of internship and independent research credit, in any combination, toward their degree requirements. Business majors may not take any of the major courses, except the internship, on a credit/no credit basis.

Requirements for a Major in Marketing

This 18-credit-hour emphasis is very application-oriented and stresses interaction with many leading regional business organizations.


This emphasis is designed to provide students interested in sales the appropriate knowledge and skills necessary to become a professional sales person. The focus of the emphasis is directed towards the utilization of selling strategies and skills necessary for the sales professionals in contemporary marketing organizations. Specific attention is directed towards business-to-business conditions and the relationships required of salespeople in these situations. Students with this emphasis obtain sales positions for business-to-business firms, including manufacturers, wholesalers, and retailers of goods and services.

Distribution and Logistics

The field of distribution and logistics focuses on designing and implementing the best strategy for companies to use in physically getting goods to their customers in a way that maximizes customer service and minimizes total logistics costs. Attention is directed towards the strategic management of distribution assets, customer service, finished goods inventory control, transportation, warehousing and international distribution planning. Students graduating with a logistics background are employed in a number of industries, with strong demand nationally in the auto industry, appliances industry, grocery industry, retail chain sector, wholesale sector, and each of the transportation modes.

Business Core

 Quantitative Group - choose one:

Marketing Program Description

Click here for the program description.