As the field of communications has matured, the value of empirically based decision-making has become increasingly clear. Communication professionals must be knowledgeable about acquiring and assessing relevant information and integrating the analysis of that information into the decision-making process.
The Master of Science degree in the School of Communications is a versatile program that meets the needs of various aspects of professional communication. Individuals in public relations, advertising, journalism, and broadcasting, to name a few, as well as those seeking a degree that will enhance their effectiveness and leadership skills within an organization, find this to be a rewarding and beneficial program. Communication professionals who become managers and decision-makers will increasingly be selected because they have leadership skills, knowledge of theory and research and their application, the ability to access information to solve communication problems, and the ability to effectively implement information into the decision-making process. The curriculum of the master’s program is attendant to these skills.
The 36-credit master’s program is designed with working professionals in mind. Courses are scheduled during evenings and offered at Grand Valley’s Pew Grand Rapids Campus. Taken part-time, the Master of Science in communications is completed in two to three years.
Admission to the Master of Science in Communications Program
Applicants must provide all information required by the university. This includes official transcripts of all previous college/university course work, a baccalaureate degree or equivalent international credential, and a 500-word essay that addresses the candidate’s career goals and how the GVSU graduate program in communication is relevant to these goals. Please note the following additional criteria for admission:
- Undergraduate GPA of 3.0 on a 4.0 scale for the last 60 credits of undergraduate work.
- Applicants with less than a 3.0 may meet alternate admissions criteria such as professional work experience, personal interview, or academic success in specified courses.
- Background coursework in communication theory and research methods advisable.
- Two letters of recommendation.
- A telecommunications interview with a representative from the School of Communications.
Course Requirements for the Master of Science in Communications
The following courses (27 credits) are required of all students.
Three elective courses (9 credits) are required, either from the following list or from 600-level courses in business, public administration, or other programs for which students are eligible. See the School of Communications for approval.