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Grand Valley State University    
  Jan 18, 2018
2015-2016 Undergraduate & Graduate Catalog [Archived Catalog]

Advertising and Public Relations - Program Description

For additional information about opportunities your college offers, please refer to The School of Communications or the College of Liberal Arts and Sciences  section in this catalog.


The Advertising and Public Relations major values integrating theory with practice. Our curriculum follows the recommendations of industry organizations such as the American Advertising Federation (AAF) and the Commission on Education in Public Relations (CEPR). Also, students work with actual clients from the community on a regular basis in four different courses. The program also requires at least one 3-credit internship to gain experience.

The following programs are available:

Bachelor of Arts or Bachelor of Science in Advertising and Public Relations  

Advertising and Public Relations Minor