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Grand Valley State University    
 
    
 
  Dec 12, 2017
 
2017-2018 Undergraduate & Graduate Catalog [Archived Catalog]

Marketing - Program Description


For additional information about opportunities your college offers, please refer to the Seidman College of Business  section in this catalog.

A major in marketing gives students appropriate knowledge and skills to understand the function of marketing in the firm and in society. Marketing is the appropriate major for students interested in careers in selling, direct selling, retailing, new product development, product and brand management, promotion, advertising, distribution strategy, supply chain management, marketing research, consumer behavior, sales management, e-commerce, business to business, logistics, purchasing, market strategy planning, customer relations, distributor relations, and many other related fields.

The following program is available:

Bachelor of Business Administration in Marketing 

Marketing Minor